Monday, 7 October 2019

The Cambridges & Sussexes Join Forces for Every Mind Matters

Ahead of World Mental Health Day on Thursday, the Duke and Duchess of Cambridge and the Duke and Duchess of Sussex have joined forces to narrate a landmark three-minute film, Every Mind Matters, which was broadcast across several leading UK networks at 8.45 pm tonight. The campaign features a host of well-known faces including Glenn Close, Davina McCall, Sir Bradley Wiggins, Katie Piper, Nadiya Hussain, Gillian Anderson, Professor Green and Will Young. It was shown to an estimated 10.3 million viewers in what has been described as "a first for broadcasters".

William begins by saying: "Everyone knows that feeling, when life gets on top of us. All over the country, millions of us face challenges to our mental health, at all ages, at all intensities, and for all sorts of reasons. We feel stressed, low, anxious or have trouble sleeping. Me. You.

Harry continues: "Your brother. Your mother. Your colleague or your neighbour. Waiting, wondering, hoping, hurting. We think there is nothing to be done, nothing we can do about it."

Meghan adds: "But that is so wrong. There are things we can do. From today, there's a new way to help turn things around. Every Mind Matters will show you simple ways to look after your mental health."

Kate said: "It will get you started with a free online plan, designed to help you deal with stress, boost your mood, improve your sleep, and feel more in control."

Towards the end, Kate says "We can all benefit from taking simple steps to look after ourselves". Followed by Meghan "And help those around us".

People reports:

“When they heard about it, all four of them were really keen to take part,” says a royal source. “It is a really positive project, and all four of them have been involved and they hope it will have a huge impact.”

The mini-film was written by Four Weddings and a Funeral director Richard Curtis. A longtime mental health advocate, Curtis recorded the audio with each royal individually (you might recall the Court Circular recorded William and Kate's meetings with him on separate days last month). He also travelled to Frogmore Cottage in Windsor to record Harry and Meghan.

More from the Telegraph:

'The project, called Every Mind Matters, has been coordinated by Public Health England in partnership with the NHS and is endorsed by the Royal College of General Practitioners. Its website is intended to help people take simple steps to look after their mental health, including a five-stage quiz which then automatically generates a "personalised mind plan" including tips such as muscle relaxation, breathing exercises, taking exercise and keeping an anxiety diary.'

The National Health Service is backed by a number of mental health charities and campaigns including Heads Together. Health Secretary Matt Hancock said: "I want to put on record my admiration for the way the princes and the duchesses have contributed to changing how society in the UK, and around the world, think about mental health and their own bravery in speaking out about it. This is one of the most clear examples of them taking that lead and supporting us in a very important project."

The Times reports:

'Their answers will generate a personalised “mind plan” — five tips that PHE says are grounded in scientific evidence about improving mental wellbeing. Examples include getting off the bus a stop early to get more exercise and so make it easier to sleep, making time to chat to a friend to combat loneliness and setting aside time to deal specifically with worries.
The site is not for severe problems but contains a “panic button” that provides contact details for the Samaritans and other support organisations.
Videos on muscle relaxation and positive thinking also feature along with links to free online courses about overcoming stress and suggestions for where to get support for money, relationship and other worries. Launching the campaign, Matt Hancock, the health secretary, said: “Our health — both physical and mental — is an asset that needs to be nurtured. Every Mind Matters will benefit us all with an accessible tool to help manage our wellbeing at the click of a button.”

Visit the Every Mind Matters website here to take the quiz. I think often times so many can relate to putting themselves at the bottom of their list of priorities, ignoring stress, anxiety or worries even though they are affecting your mental health. The quiz is a means of checking your own mental health, assessing how you are, and offering options to help.

It's wonderful to see the royals narrating this and continuing their mental health efforts. The video was beautifully done, it was excellent to see an array of famous faces giving their time to support the initiative.


  1. Zora from Prague7 October 2019 at 21:58

    Wonderful initiative!! I'm so glad they joined to take part in this. How marvellous that so many people could watch this on TV! I wish we had a similar thing here. How important it is to talk about these problems and provide useful links.
    Thank you so much, Charlotte!

  2. I am a Licensed Professional Counselor and am impressed with the app idea to manage sleep, support, exercise, and symptoms in their lives. I think it is vital to stress in the video the importance of going to see the counselor along with using the app to help recognize and monitor the client's symptoms and guide them into choosing healthy and productive behaviors in their lives. It is nice to see additional mental health resources being brought out for the public and decreasing the stigma of mental health disorders.

  3. Fantastic project! I never realized what a wonderfully calm yet strong speaking voice William has. If he didn’t already have some pretty concrete future plans I would say he should start a career recording audio books.

    1. I agree, he has a very good voice. I think he is very well prepared for his future role,and has the personality for it

    2. Agree, he has a great voice

    3. It is quite fascinating just listening to their voices. You hear nuances that you otherwise miss. I agree tha William has a strong and soothing voice. But I was quite surprised how similar William and Harry sound (I shouldn’t have been afterall they grew up together) at first I missed the changeover from William to Harry.
      Meghan of course has a beautiful speaking voice. She should do all the voiceovers for the family.

    4. He gets it from Charles. He recently read a poem for BBC radio and it’s so soothing!

    5. I recently saw a video of William reading during a service and omg, it was mesmerizing.
      Charles’ poem was so beautifully read.

  4. What a powerful PSA and I'm grateful to William, Kate, Harry, and Meghan for supporting "Every Mind Matters" and demonstrating how deeply important this issue is.
    The focus for this year's WMHD is suicide prevention, which is an extremely critical issue all over the globe. Here are some helpful links:

  5. Hi Charlotte, Not sure what happened to my comment. Maybe it went to moderation. Just wanted to say thank you so much for this post and yesterdays. I always count on the detail you provide and love the photos that you include. This is one of my favorite places on the internet! Best wishes! Anne HH

    1. Anne, thank you so much for reading. I didn't receive another comment from you, my apologies. If there's any issue in the future don't hesitate to email me and we'll get to the bottom of it.

  6. Both the video and the idea of the project are wonderful. And their narrating voices are very nice, each of them is unique but the resulting mix is so harmonic.

    I wonder if we can expect some unannouced engagement for Kate on the WMHA week? Or maybe even on Thursday as WMHA day? I would love it. And I am hopeful as Kate has had quite a lot of unannounced engagements lately.

  7. hmm i really love these campaign thee fab for are back

  8. Royal 👑 Watcher8 October 2019 at 15:18

    This is a wonderful initiative!

  9. Thank you for sharing the details behind this video, Charlotte! I'm actually hoping my practicum/internship site will put this to use on World Mental Health Day. I'm a therapist working with university students, and this quiz is a great way to start a discussion about ways to improve mental health.

  10. Kudos to them for their ongoing support of mental health. They are helping far more than is realized.

    1. P.S.
      That was one of the best videos I have seen. So well written, high production values, and voiced exquisitely. They were all great, but William has a wonderful voice and read.

  11. I had truly hoped that William and Kate would do an engagement today, given that it is World Mental Health Day. The day's focus on suicide prevention and William's concern over the male suicide rate in the UK would have made today a good opportunity for an engagement on that issue, or cyberbullying and its effect on the suicide rate in young people.

  12. Charlotte, thank you so much for posting the link to the quiz. I am extremely impressed by the sensible suggestions - I am grateful also to Their Royal Hignesses for supporting ths important initiative.


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