Wednesday, 8 June 2011

Tesco's copy of Kate's Reiss dress goes on sale for £30

The Reiss website crashed after millions of women attempted to buy the Reiss Shola dress Kate Middleton wore meeting the Obamas. However, many were left disappointed when the £175 dress sold out. There were only 1,000 originally available. Within hours the camel dress was being sold on eBay for up to £500. Due to the hysteria 600 more copies were made. The label's founder David Reiss said: 'We are not greedy. I could have issued a repeat of 6,000 or 7,000 more but I wouldn't dream of doing that. The Reiss woman doesn't want to seen in the same dress as everyone else.'

Now shoppers have a chance to purchase a replica made my Tesco! The £30 bandage camel dress is certainly similar. For such a low price it gives shoppers a chance to emulate the Duchess on a budget. Jan Marchant, buying director at Tesco said: 'Our customers love Kate's look. She is now a true style icon and flying the flag for British high street fashion'. Unlike other royals, Kate's fashion is affordable, making her one of the most watched fashion influences at the moment!

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