Many British brands have seen sales soar due to the 'Kate Effect' over the past two years but according to the CEO of high street chain Whistles, a favourite of Kate's, the aforementioned 'Kate Effect' has not transformed sales the way one would expect.
Jane Shepardson said in an interview with Business of Fashion:
'It raises profile, it's great, we get known in countries we're not known in. But it's not going to turn us into a success overnight because she wears it. The thing is that we don't do huge runs of anything. We might have sold out of it, but there might have only been 150 units'.
Kate wore the £150 'Bella' dress to the Olympics Closing Ceremony. That weekend it sold out and Ms. Shepardson revealed every time they have the Bella in a different print it sells out. However this week Whistles' trading statement revealed a double digit sales growth in stores and outstanding growth online.
The Bella dress is currently available in a number of prints for £150.
Very exciting news for fans of Kate's jewellery. Robinson Pelham, the jewellers behind Kate's wedding diamond oak leaf and acorn earrings, which were commissioned by Michael and Carole Middleton as a wedding gift based on the Middleton family coat of arms, are set to open their first ever shop on Elystan Street in London's Kensington.
|The British Monarchy|
The opening of the store will coincide with the introduction of several ready-to-wear collections. The jewellers will also re-model antique jewellery into something more contemporary.
A look at pieces from the Capsule Collection.
Robinson Pelham's pieces are simply exquisite and I have no doubt we will see Kate in more of their pieces such as the mini leaf diamond drop earrings below.
One of Kate's most popular looks was the teal LK Bennett suit she wore in March whilst accompanying HM and Prince Philip in Leicester. The Davina dress and Jude jacket made for a striking ensemble and the perfect choice for the occasion.
|De Montfort University Twitter|
The Davina dress is still available in teal and a variety of other colours for £225. The Jude jacket is no longer available but L.K. Bennett has introduced the £225 Jetta Crepe Peplum Jacket (the Jude with minor modifications) The jacket is currently available in sizes 8-16. A lovely addition to anyone's office wardrobe or perhaps for an upcoming Christmas function. Are many of you fans of peplum pieces? On another note coats and boots are 25% off at the moment.
The wonderfully talented Jenny Packham has designed a fairy tale dress for the window of world renowned London department store, Harrods. To celebrate the new 700 square foot Disney Princess Pop Up boutique at Harrods this Christmas, the store has commissioned a number of leading international designers to create their own imaginings of fairy tale dresses.
Jenny created a full length empire line chiffon gown in amethyst with a pleated chiffon bust and tulle neckline encrusted with amethyst Swarovski crystals. A flowing full chiffon train embellished with cascades of crystals represent the plait of Rapunzel's legendary long hair. The magical design will be unveiled tomorrow. To see the other designs please visit the Harrods Facebook Page.
|Harrods Facebook Page|
Wishing you all a very Happy Halloween!
Finally, to all the readers in the US, I'm sending good thoughts and prayers your way. I hope none of you have been personally affected by Sandy x